Canadian, Swedish, European, European.

In episode 25 of the Ikigai Podcast, Nick speaks to Makoto Rexrode to discuss what ikigai means from a Japanese perspective. 

The word Ikigai has become a viral global phenomenon. Several Ted Talks and a best selling book has perpetuated the myth that Ikigai is a word from Okinawa and the key to longevity and happiness. The word is also misunderstood and shared on social media as an entrepreneurial framework of doing something that you love, that you are good at, the word needs and that you can be paid for. But what does ikigai mean to the average Japanese?