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Robux
There was a time in Robux history where we were growing very rapidly on users and hours. But monetization was going the other direction. We knew in the back of our minds that, well, there's this really big system thing. And so we said, okay, all hands on deck, we're going to build this system Not knowing whether it would work or not, but having a lot of intuition that it felt right. And everyone we talked to you think it's really cool.