14min chapter

Young and Profiting (YAP) with Hala Taha  cover image

YAPClassic: How Daymond John is Empowering The Next Generation Through Financial Literacy | #BlackEntrepreneurs

Young and Profiting (YAP) with Hala Taha

CHAPTER

The Rise of Fubu: Creating a Global Lifestyle Brand

Explore the beginnings of the global brand Fubu, born out of a desire to empower and represent black culture in response to stereotypes in the hip-hop community. Follow the speaker's journey from starting Fubu as a side hustle while working at Red Lobster to employing guerrilla marketing tactics and leveraging opportunities for trade and barter to build a successful and inclusive brand beyond racial boundaries.

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