What Was the Generating Why?

First company, everest, was an iphone ap to help people achieve personal goals. And it ultimately failed as a company. So i wanted to be more humble about what the new idea was. I asked all my smart friends to share start up ideas they didn't have time to start. Share it with me and i would edit these and publish one every day. It sort of became like a coan. But ah, it got to help me discover the work of this economist named ron cose. He was asking how do all things? How come everything is not perfect yet?