9min chapter

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Our summer special: a despot, a magic trick and a star

Economist Podcasts

CHAPTER

The Art of Viral Content Creation

This chapter explores the journey of a successful content creator known for extravagant stunts and innovative magic tricks that captivate online audiences. It examines the balance between creativity and commercialism in the creator economy, as well as the sociological insights behind the virality of online content. The narrative emphasizes the transition from traditional performances to engaging digital experiences, showcasing the artistry behind crafting authentic-looking videos that resonate with viewers.

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