Selling Is a Cop-Out; Pivot Instead

If you walked out the doors of your practice, how long do you have to walk before you find another office that does what you do? Is it 5 steps? 5 miles? The bottom line is that you're surrounded by competitors, and there is one pivot you can make which will drive new patients to choose you, over everyone else. If you want to increase your number of patients who stay, pay and refer, you don't want to skip this episode.