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Advancing AI, Approaching VC's & Crypto Scandals: Ask Us Anything!

The Ben & Marc Show

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The Evolution of Consumer-Brand Relationships

This chapter discusses the evolution of relationships between consumers and brands, from the traditional association with companies to the desire for personal connections with the individuals behind the brand. It explores the shift from decentralized media creating brands to the rise of parasocial relationships with celebrities and influencers. The chapter also touches on the changing dynamics in the creative world and the potential future scenarios when the cost of AI goes to zero.

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