TWiG 240: A BIG Return, A BIG VC Check, and A BIG Brand That Can’t Seem to Win
Deconstructor of Fun
00:00
How to Pitch a Game to a Licensor
Michigan: You cannot even approach an IP holder or a Netflix unless you have a team that has done something together, had success. He says brand and marketing people can be your secret weapon on the upfront part of your product pitch. "It's like an alley-oop in basketball for the product team to come back in with the concept of the game," he says.
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