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How to win the clash with existing business logic / Chris Ferguson / Episode #134

Service Design Show

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Are You Creating Value for Your Customers?

I'm curious what you would say to serce designers who are already struggling to explain what it is what they do. Like having a conversation about extracting value, creating a value er might scare off a lot of potential climes. How do you balance that? I mean, i wouldn't lead with that. Honestly, i think that these are more of the the bines or the road blocks that get in the way when you're trying to do the work.

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