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E123: Sophon CoFounder: We Built Crypto for the Wrong People (Crypto Natives)

When Shift Happens Podcast

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Bridging Crypto Innovation and User Experience

This chapter explores the challenges of integrating ZK Sync and crypto products into the everyday lives of non-crypto users, emphasizing the need for engineering and product-oriented teams. It discusses the innovative Sofon platform as a solution for data monetization, promoting user compensation while ensuring privacy. The conversation highlights the evolving approaches to consumer data sharing and advertising, advocating for a future where individuals benefit from their data in a transparent way.

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