#176 Why Wimbledon Leaves $75 Million On The Table
The Joe Pomp Show
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Wimbledon's Concessions and Merchandise
Wimbledon makes more than $50 million annually off concessions and merchandise. Merchandise is one of the smallest revenue generating line items for Wimbledon, but it represents just 12% of their overall term revenue. They say that in a typical year, they're doing 155,000 merchandise transactions over two weeks with 450,000 products being sold. The merch isn't cheap; prices range from $50 to $250 per item.
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