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HIBT Lab! The Financial Diet: Chelsea Fagan
How I Built This with Guy Raz
The Niche Audience Is the Most Valuable Audience
Media companies want women betwen te ages of 24 and 35 to be listening or watching their programmes. It's an incredibly valuable audience. You make the point that you don't need to make a programme with mass appeal, because you can actually have a success ful business by appealing to this very specific audience. Exactly.
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