Resale Revolution: Fashion Meets Sustainability

This chapter explores the synergy of technology, fashion, and sustainability during Climate Week in New York, focusing on the rise of resale platforms led by companies like Archive. It examines how fashion brands are adopting second-hand models to align with shifting consumer preferences, particularly among Gen Z, and the benefits of engaging with the resale market. The discussion highlights the strategic implications for premium brands in expanding their audience while promoting sustainable practices within the industry.