Facebook's ROAS for Value Optimized Campaigns

The key here is to recognize that you may be getting a different kind of customer here. And this is an important point. When, when you see different CPMs, and I mean, so for Bambiworth, like at my highest spending campaigns, I'm getting Bambiorth's skincare brand. In fact, it's really just one ad in each. Facebook is really, really favoring one particularly ad. So check your setup: Don't just do one place; make sure you're doing both.