The Importance of Originality in Advertising

I feel like we're hearing a lot about the original. I'd like to hear more about spectacular, but what their mindset was coming in and how they've got about it. You can't get them over the phone. You have to have one summit. Hungry Jacks are running a competition at the moment Similar to McDonald's that does Monopoly. There are some industries where you go, do you have to be hard to do an ad? Like the finance industry or Medi-Bank.