Why Buyers Don't Trust You (And What To Do About It)
The Advanced Selling Podcast
00:00
Adapting to Evolving Buyer Behavior
This chapter examines the changing dynamics of buyer behavior in light of easily accessible information through the internet and AI. Sales professionals are encouraged to adapt their strategies to build trust and engage buyers effectively, focusing on education and transparency. The discussion highlights the importance of establishing a structured and efficient sales process to bridge the trust gap between sellers and potential clients.
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Transcript
