20min chapter

Sounds Like A Cult cover image

The Cult of Costco

Sounds Like A Cult

CHAPTER

The Cult of Costco: Consumer Behavior Unpacked

This chapter investigates the cult-like features of Costco, including the sense of exclusivity and urgency that shapes shopping behaviors. It examines the psychological and social dynamics of membership, linking the shopping experience to broader consumerist trends and generational identities. Humorous anecdotes and reflections on unique merchandise illustrate Costco's deep cultural impact and the allure of its community.

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