Uber's Dynamic Pricing Is Getting Discontented

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dynamic pricing is de-linked the price of the journey and the pay rate of the journey. There's been protests in London about its role over there. And I think it's something that really needs to be talked more about because this is Uber's kind of path to profitability. It's a dirty company, you know, history of corruption and that sort of thing.

Paris Marx is joined by Ben Wray to discuss the fight to win a pro-worker Platform Work Directive in the European Union, Uber’s rollout of dynamic pricing, and how Barcelona taxi workers have fought back against ride-hailing.

Ben Wray is the coordinator of The Gig Economy Project and the co-author of Scotland after Britain: The two souls of Scottish independence. You can follow Ben on Twitter at @Ben_Wray1989.

Tech Won’t Save Us offers a critical perspective on tech, its worldview, and wider society with the goal of inspiring people to demand better tech and a better world. Follow the podcast (@techwontsaveus) and host Paris Marx (@parismarx) on Twitter, and support the show on Patreon.

The podcast is produced by Eric Wickham and part of the Harbinger Media Network.

Also mentioned in this episode:

The Gig Economy Project has a weekly newsletter on the gig economy in Europe.
Ben wrote about the Platform Work Directive for Context.
In 2022, the Uber Files gave us greater insight into Uber's lobbying activities, with a specific focus on what had gone on in Europe. The leaks implicated French President Emmanuel Macron, but he said he’d do it all again.
The Gig Economy Project broke down what dynamic pricing would mean for workers and spoke to Leïla Chaibi about the Platform Work Directive.
The UCLA Labor Center, transport analyst Hubert Horan, and Rideshare Drivers United with the Asian Law Caucus have all found Uber raising prices while cutting driver pay.
Spain passed the Riders Law to regulate gig work, and Barcelona has pushed back against ride-hailing with the backing of a taxi union called Élite Taxi.