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18min chapter
AI and the Future of Marketing: How to Embrace Change Without Losing Control
Marketing Trends
Navigating Leadership Dynamics in Marketing
This chapter explores the vital relationships between CMOs and CEOs, particularly in the context of AI technology's influence on marketing strategies. It underscores the importance of open communication, collaboration, and trust to address underlying organizational challenges, while also highlighting the necessity of aligning marketing objectives with broader corporate goals. Additionally, the chapter emphasizes leveraging strong products for growth and the strategic role advisors can play in supporting executives through complex decisions.
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highlights
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