In 20 11, you wrote an article for the harvard business review title how to invent your personal brand. You were approached at that point by several literary agents who finally thought you had a topic for a book. Your first book, re inventing you, defined your brand, imagine your future, was published in 20 13 with great fanfare. I really treat personal brand as a an almost interchangeable termi am, i am terminology agnostic. What do people think about you? Is it what you want them to be thinking you? And if not, is there something you can do about it? Those are really the only three questions that matter.