The way sun dance worked was, you would put up your short film there. They basically came up with a for mat. And they should have tested this format over and over and over again. That was the piece that was skipped. It will go down as a reminder that you can't brute force the process of finding product market fit. A start up that hasn't launched yet is a seed stage company with seed stage risk even if it raises two billion dollars. You can't skip those steps, which i'm talking about here....

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