How to Build a Strong, Relevant and Successful Brand? | David Aaker, Vice Chairman, Prophet Brand Strategy
The Brand Called You
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Building a Successful Brand
David Perry: Is marketing a science or an art? Well, it's both. Unless you have something that's worth spending resources on creating, making people aware and so on, then you shouldn't put a brand on it. He says the answer to what makes it successful anything is almost always multi-dimensional. "It starts with something that's really worth branding," he says.
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