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Branding vs Direct Response | Ep 378
The Game w/ Alex Hormozi
What Branding Can Do for You?
When branding works very well is when what you are saying about your brand clarifies what people alreadysay. You can say whatever you want in the in the marketing messaging, but it has to be true. And i think h that is really what comes to effect of granting and doing that deliberately. The one or two words that some one will associate with your brand. He staid, when they think of me, i want them to this, right? It's not a massive declarative, you kno value statement or mission statement because people don't care,. Nor do they remember hardly anything.
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