The Importance of Using Text Based Tools of Communicating

"I think it's very important for us to remember that offering information or slogans or metaphors. um or other text based tools of imparting information within the context of understanding the person in front of you," he says. "If we used exactly the same words written down on a piece of paper they wouldn't impart any understanding at all or they might even impart the wrong understanding so it i think it'svery important for us  to remember."