When you are our generation you're interested in technology you can overlay technology marketing and social media on a plumbing company becomes pretty damn sexy. The most important thing you have to remember when buying businesses is you want to buy businesses for what they are today. You don't want to try to buy a business and think that you're going to be better than the plumber that was in place there before because you're probably not so I buy profitable cash loan businesses with recession resistant asset resistant assets like landscaping construction right raise prices by 3X or more then add technology, which will make it even sexier. So let's get into some of these tactics that you want to talk about  and