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Marshall Matters: Matt Goodwin

Best of the Spectator

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The Importance of Salience in Voting

Voters will typically think about a cluster of issues. Never fall into the trap of thinking that because of issues or low salience because they are down the list of priorities for voters that they don't care about them, he says. The creeping influence of radical progressivism really matters to voters as much as housing crisis and cost of living inflation do people give a damn about the trans issue for example? "I personally don't think that is divisive cultural war politics my view would be women's rights"

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