Amazon's Tuition Announcement: PR or Progress?

This chapter critically examines Amazon's initiative to cover college tuition for its hourly employees, arguing it may be more of a public relations effort than a real benefit. It highlights the media's uncritical acceptance of corporate messaging and the implications of such narratives on public perception and educational opportunities. The discussion advocates for a more equitable higher education system, questioning branding power and the prioritization of selectivity in university admissions.