#224 - Mastering the Bookends: How Your Open Dictates Your Close (Joe Diliberto @ Sandler Training)
30 Minutes to President's Club | No-Nonsense Sales
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Setting Up for Success: The Two Minute Drill and Upfront Contracts
This chapter discusses the importance of setting up the beginning of a sales call to determine the outcome of the meeting. It explains the elements of a two minute drill and emphasizes the need to create an upfront contract that establishes reasonable expectations and a clear next step for each meeting.
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Transcript
