Ep 257: Pilothouse's Amazon Ads Blueprint (Our Black Friday Gift To You) (AKNF)
DTC Podcast
Can You Direct to a Store Page?
Amazon has an entire different feature, you can build an Amazon store page. As the ad does better, it gets further reach and it's cheaper per click. You should be advertising on your own products both to cross sell one product to another as well as to defend your own listing from competitor ads underneath your listing. The difference in engagement is Amazon judges it on sales. If this is a super engaging ad, then Amazon's going to show it more. Also if you have some very unique selling features that people are specifically searching for that help with all the different ranking options.
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