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313 Revenue: How To Drive Growth & Prevent Revenue Leak with Andy Byrne, CEO of Clari

Christopher Lochhead Follow Your Different™

CHAPTER

The Power of Revenue Governance

The number one topic that I'm having conversations with every board member is revenue governance. A lot of boards are asking, hey, they're asking their CRO. What's our revenue governance strategy? And a lot of CROs, Chris, they look at their boards like a deer in fricking headlights. It's shining a light on that there needs to be a level of discipline and a new level of system to be able to run this well or govern it.

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