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Life, Death, and the Game of Business (on Diary Of A CEO) Pt.2 - Apr. ‘23 | Ep 549

The Game with Alex Hormozi

00:00

How to Increase Price for a Business

If I have one Gatorade bottle left on planet Earth, it's significantly more valuable. Urgency is if JK Rowling decides that she's no longer going to sell Harry Potter digital copies ever again. Scarcity and urgency add to the value by enhancing those other four variables. Caleb: "As entrepreneurs, we innovate our way to just keep trying to chisel towards that perfect ideal outcome"

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