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Life, Death, and the Game of Business (on Diary Of A CEO) Pt.2 - Apr. ‘23 | Ep 549
The Game w/ Alex Hormozi
How to Increase Price for a Business
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If I have one Gatorade bottle left on planet Earth, it's significantly more valuable. Urgency is if JK Rowling decides that she's no longer going to sell Harry Potter digital copies ever again. Scarcity and urgency add to the value by enhancing those other four variables. Caleb: "As entrepreneurs, we innovate our way to just keep trying to chisel towards that perfect ideal outcome"
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highlights
Listen to the best highlights from the podcasts you love and dive into the full episode