4min chapter

Ordinary Astronauts cover image

Instagram's Existential Bet, The Productivity Backlash, and Growth From Your Edges

Ordinary Astronauts

CHAPTER

The Network Structure of Tiktak

The reason why you go to tikta is to see entertaining content from people you probably don't even know. That's the network structure of tiktak. The network structure of instogram is totally different, where it's like friends, family and famous people who you chose to follow. You've pressed a follow button, you have a connection. And so if they're sort of like using a familiar framework, because it's like a song that you already know or a mem that you've already heard of, then it's able to connect with you in some way. It's not going to make as big of a dent in instig a tike toks growth as they

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