Why That Worked  – Presented by StoryBrand.ai cover image

#1: What You Really Need to Know to Grow Your Business

Why That Worked – Presented by StoryBrand.ai

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The Body of the Airplane

The body of the airplane represents the overhead. A lot of times people put make the body, like you said, so big compared to the wings and the engines that the plane can never take off. Even people who are answering the phones ar front receptionists, that's not overhead. You have the potential to turn that into a money making position. And when they begin to understand that, you activate every person. They crawl out on the wing, yes, which is where the money's at. They become the right and left engine. Our customer service person for us Kelly, she's a money maker. Yes, she's an engine. So it's kind Become a montromon among

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