3min chapter

Unchurned - The No. 1 podcast for Customer Success cover image

Bridging Sales and Post-Sales to Build a Customer-Centric Revenue Strategy ft. Margaret Wise (ActiveProspect)

Unchurned - The No. 1 podcast for Customer Success

CHAPTER

Intro

This chapter explores the critical alignment between sales and post-sales strategies to improve customer experience and lower churn rates. It highlights the importance of a customer-centric approach, focusing on understanding customer needs and delivering value, while also touching on consent marketing and effective lead management.

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