2min chapter

FP&A Today cover image

The FP&A’s Guide to Winning in the Fractional CFO Galaxy

FP&A Today

CHAPTER

The Importance of Understanding Strategy

There's this mindset that people that have a finance background aren't good at sales. And what I'd argue is you've got to be good at sales because in finance, whether you're an internal stakeholder as a director of F P&A or you're a firm owner,. It's no different than selling your service," he says. "You've got to learn how to sell your ideas and sell the action that they need to take"

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