You are contractually obliged to stay for another 11 minutes and answer questions. So we don't have that much longer left. What would you say is the main thing that a pure newsletter operator can learn from someone who is primarily doing sponsorships on a different platform? It's actually a really good question. And I think one of the biggest insights that you can learn from, I guess, social media creators is not looking at your open ad slots as commoditized inventory.

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