The Mission Statement of an Outdoor Clothing Company

The company changed its mission to become, were in business to save our hoin planet. With a mission like that, how do you live up to that kind of statement? You know, if we could be part of the movement that inspires a deep, systemic change to the way that business is globally engaged with the environmental crisis then potentially yes. And what it really quickly did was accelerate our commitments and get everybody single mindedly focused on this one core purpose....