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How To Keep Your Agency's Pipeline Full Without Cold Calling Or Burnout

The Digital Agency Growth Podcast

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How to Measure Your Open Rates

The first big one is open rate, right? And you want to be aiming for roughly 30 to 70% open rates. The second metric is reply rate, which is good to look at in general. If the responses are hinting at things like, hey, no needs right now or contact me in a few months, that's an indicator that you're probably in the right place and need to work on it.

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