What Do You Want to Be an Expert On?

The first question is, what do you want to be an authority on? And then the second question is, who? Because do i wants to be an m and a expert for anybody? Well, that's probably the same as being one for no one. Is really picking that audience. Or if you don't want to think quite as big as an audience, think it about, who do you want your next five or ten clients to be? What kinds of people do you really want tosir? So those are the two key things. I mean, i thinkitity need to really capture those and understand what you want those to be. Just one other thing, because you pick