Podcast Advertising - How Did It Work?

The initial concept of the marketplace was that it was really self-serve. Users might be familiar with like an Upwork or a Fiverr or something like that, but specifically for podcast advertisers. And you said that like your job as a salesperson was to kind of connect or get people onboarded onto this. Back then, more than maybe nine or 10, 10 out of 10 calls that we would have someone says, I've never done this before.