We decided to take that money and make the service better for everyone. Your monthly allotment of data went up at no cost to you, and it stayed there. And then we did that for all new customers going forward. That is just one of the cor brand tennets we have for mint, and that is to disrupt the space. You can't disrupt by doing the same thing over and over again. Do something different. Yes, i'm a huge phantom. My team, if they're listening, are already about to roll their heads," he says.
Aron North and his team are changing the way we think about wireless service – and advertising.
Aron is the CMO of Mint Mobile, a unique direct-to-consumer wireless company owned in part by Ryan Reynolds. Mint Mobile has distinguished itself for its high level of service, low prices and innovative marketing practices, and Aron has played a big role in helping the small firm disrupt telecom giants.
Aron joined host Robert Glazer on the Elevate Podcast to discuss how his partnership with Reynolds works, how Mint Mobile is changing the wireless industry, Super Bowl ads, and much more.
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