Aron North on Working with Ryan Reynolds and Building Mint Mobile
Elevate with Robert Glazer
00:00
Taking Marketing Funds to Make the Service Better
We decided to take that money and make the service better for everyone. Your monthly allotment of data went up at no cost to you, and it stayed there. And then we did that for all new customers going forward. That is just one of the cor brand tennets we have for mint, and that is to disrupt the space. You can't disrupt by doing the same thing over and over again. Do something different. Yes, i'm a huge phantom. My team, if they're listening, are already about to roll their heads," he says.
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