Elon Musk and the Evolution of Super Apps

This chapter explores Elon Musk's early ambitions with X.com and the evolution of digital payment systems, tracing the journey from its inception to the rise of modern super apps. It contrasts the successful model of WeChat in China with the challenges faced by U.S. counterparts and discusses the implications of centralized systems for user control and surveillance. The chapter also addresses the competitive landscape of social media advertising and the barriers to developing super apps in the West.