Math and Magic, Stories From the Frontiers of Market

Cathy Edwards is vice president and GM of Search at Google. Cathy's problem is this: how do you teach computers to tell people what they want to know, even if they don't know how to ask?

Google's last leap: Moving from search results based on keywords to search results based on concepts. The next step: Figuring out how to let people search using not just words, but combinations of words and images.

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