How to Write a Product Press Release

If the press release feels contrived or very hard to write, then perhaps this product isn't the right thing to build. A basic product press release usually includes these elements: headline, if you were to tell your friend about this product in a sentence, what would you say? Included in that is the target market, how it helps them win, and a tentative product name. Sometimes you'll need two sentences, in which case you should write a headline and a sub heading. Explain how new customers can find sign up, buy or use this product.