Re-founding Instacart, w/CEO Fidji Simo
Rapid Response
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Grocery Carts - Are They the Next Big Thing?
We need to start with consumer needs. Grocery shopping has gone from two % on line to ten percent on line, which is enormous growth. You expect it to expand to 30% over the next decade. But that still leaves 70 % of the shopping in store, right? So it sounds like in your alliance with of these brick and mortar grocers, you're helping them, not just with their on line experience, but with that in store experience too. That's correct. And we think that in the future, the key thing that groces need to develop is standing of whither consumers are and how to best sell them. As a result, if we can digitize a lot
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