Intro

Happy Holidays from The Indicator! For the next week, we're running some of our favorite shows from this year. On today's show, why celebrities are increasingly investing in their own brands.

This piece originally aired August 14, 2025.Related episodes:
The celebrity crypto nexus
The Olympian to influencer pipeline (Apple / Spotify)

For sponsor-free episodes of The Indicator from Planet Money, subscribe to Planet Money+ via Apple Podcasts or at plus.npr.org. Fact-checking by Sierra Juarez. Music by Drop Electric. Find us: TikTok, Instagram, Facebook, Newsletter.

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