From the Vault: Turkey, Wishbones and Gravy
Stuff To Blow Your Mind
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Cake Mix - The Psychology of the Cook
The story goes that originally the betty crocker brand simply required water and nothing else in their cake mix boxes. The recipe change where suddenly, instead of having a dried eggs in the mix already, you had to add your own eggs made the mix a hit. This was supposedly discovered through research by the american consumer psychologist ernest dicter.
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