WARC Talks Finding Gen Z
The WARC Podcast
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The Importance of TikTok for Gen Z Audiences
TikTok has made it so easy to make trends, find trends, be the trendsetter. You literally can search anything on TikTok. It's really democratized the creative process. And I think that really empowers both the creator and the user. The platform is such an important platform when you are talking to a Gen Z audience.
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