Introduction

Guests: Shawn Walchef, Anna Vocino, James Whittaker, Sandy Waters

Learn how to launch a podcast brand

Ever wanted to know how to launch your podcast? What about launching your podcast as a brand? Launching your podcast as a brand will give you more bang for your buck and will dramatically increase the trust you build in your industry. This episode is packed filled with ideas, tactics and tricks you need to launch your podcast. Or, even relaunch it.

In this episode you will:

• Learn how to America’s angriest trainer launched his podcast
• Understand how you have to rebrand & refresh your brand ever so often
• Learn to think about how to present an elegant looking brand
• Take a deeper look at brand consistency and why it is crucial to have brand guidelines
• We answer a question about how a barbecue restaurant became a media brand
• Rethink your podcast hosting responsibilities by having a clear vision about how you show up for your audience and connect with them
• Understand how to launch a brand once you have the branding basics sorted
• Hear us talk about how to launch and relaunch your brand when you are ready
• Learn the foundations of how to launch a podcast correctly
• Think differently about how to create the hype for your brand when you are launching
• We talk in-depth about launching your podcast, your brand, your book, your product. This episode covers the launching ideas every business owner needs to listen to.

All this and more, on this week’s episode of  Should I Start A Podcast.

Make sure you listen to the end … I’ll break down this episode to give you 3 small steps you can execute right now to help you take this listening experience into execution experience. Also, if you know a business owner that needs to hear an episode about why a podcast is the best business development tool, please share an episode with them.

Pretty Please. Enjoy the show.

After you listen to this episode I would love you to take these 3 small steps that will help you Launch your next thing:

1. Make a list of where you want to be seen. On what platforms and to whom? Who is your audience.
2. Now think about who has your target market but no competitive overlap. List these people. If you’ve listened to previous episodes of this show, you would already have these done.
3. Create a 13 week timeline before you are about to launch. What would you like to happen, and how would you like it to go down, and who would you like helping you?

What you pick as your strategies to grow will depend on where you are at in your business. Pick the right strategy for where you are at and not where you want to be.

These are 3 small steps that if you execute, irrespective of where you are at in your business and podcasting journey will make a huge impact on your making your podcast more profitable & more impactful.

If this is the first episode you’ve listened to all the way to the end or if you are a regular, thank you … I love that you are here. Check out our back catalogue on  ShouldIStartAPodcast.com, subscribe to the show and give me a review and rating, it really helps us get found more.

If you are a business owner podcaster and want to join others just like you in a group where we share tactics & ideas on what’s working (or not) for us when it comes to using our podcast in the best possible way. For more on that go to wearepodcast.com/group … it is free.

We Are Podcast 2022 - It is happening this year. For the latest announcements on Australia’s first podcasting conference for business owners, join the free group wearepodcast.com/group

Stay tuned next week when we going to talk with the legend that is John Lee Dumas. We cover lots including the common path to uncommon success. So, don’t forget to subscribe to the show to get that episode as soon it gets released. Until then, much love.