Coca-Cola: A Sweet Journey Through Marketing and Health

In this talk, Mohnish discusses the three basic attributes an investor should possess to effectively beat the odds. 1. Patience 2. Decisiveness and 3.Being different from the crowd.

Mohnish reviews the multiple mental models behind Berkshire’s investment in Coca-Cola. Buffett’s lessons from his See’s Candies investment played a major role in his decision to invest in Coca-Cola.

(00:00:00) - Introduction

(00:03:36) - Traits of successful people

(00:06:52) - How do you make investment?

(00:09:52) - Buffett’s See’s Candies Investment

(00:15:12) - Difference between See’s candies and Coke

(00:18:51) - Long runway of Coke

(00:26:36) - Coca-Cola Model

(00:34:22) - Mental Model on Branding

(00:40:21) - Coke’s Management

(00:48:09) - Mental Model on How Human brains are screwed up

(00:49:54) - What not to do

(00:55:53) - Holy grail of investment

(00:57:05) - What’s a great business?

(00:59:08) - What Mohnish does as value investor

(01:04:07) - Biggest mistake as an investment

(01:06:53) - Indexing investing

(01:08:22) - Key to becoming wealthy

(01:11:49) - Insurance company business

(01:13:15) - Cloning

(01:15:02) - Pabrai Fund Model

(01:16:48) - TransTech

(01:21:14) - Challenge as an investor

(01:24:34) - Dakshana Foundation

(01:27:35) - Portfolio Diversification

(01:29:06) - Cash vs. Opportunities

(01:34:17) - Businesses that Mohnish admire

(01:39:35) - Doing what you love